Company Profile
Too Good To Go
Company Overview
Too Good To Go is a global social impact company that connects users with partners to rescue unsold food and stop it from going to waste. With over 120 million registered users and more than 180,000 active partners across 19 countries in Europe, Australia and North America, Too Good To Go is a certified B Corp company that operates the world's largest marketplace for surplus food.
Since its launch in 2016, Too Good To Go has helped to save over 500 million meals from going to waste, the equivalent to avoiding 1.35 million tonnes of CO2e, 405 billion litres of water use and 1.4 billion m2 of land use.
Company History
Too Good To Go was founded in 2015 in Copenhagen by a group of young entrepreneurs who shared a dream of finding a solution for the massive amounts of food wasted by buffet restaurants in Denmark.
Driven by their passion, they set out to create an app that would connect food businesses with people who were seeking to help solve the climate crisis, get access to good food, and save money.
The Too Good To Go marketplace app launched in Denmark early in 2016 and became an instant hit. In the first few weeks hundreds of businesses uploaded their surplus food to the app and thousands of users started saving it.
Later in 2016, a group of additional food enthusiasts joined forces with the original founders. Having previously tried to find solutions to solve food waste in their home countries across Europe, they established Too Good To Go in Norway, the UK and France with the same success.
The next big milestone for Too Good To Go came in September 2016 when Mette Lykke, a Danish entrepreneur and co-founder of fitness community Endomondo, learned about the app from a woman while riding on a bus. Intrigued by the innovative idea, Lykke reached out to the founders and quickly became an investor in the company in October 2016, providing funding and credibility. In the spring of 2017, inspired by Too Good To Go’s mission, Mette took over the role of CEO.
Too Good To Go now operates in 21 countries across Europe, America and Asia Pacific and it has grown to a thriving community of 120 million registered users and 180,000 active partner businesses across the globe. But it all began with a small group of passionate believers who saw an opportunity to make a real difference in the world.
Today, Too Good To Go has a portfolio of solutions to connect users and partners with food that would otherwise have gone to waste.
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